Need to know

Trader Joe’s Shows How To Just Say No To Cancel Culture

By

In an age when anything could be considered offensive and anyone could be canceled for it, the only solution is to stand your ground.

Trader Joe’s, a popular grocery chain, decided to do just that after an online petition deriding its brand labels as racist began to go viral. At first, it seemed that Trader Joe’s would give in to the mob calling for its head. A company spokeswoman admitted last week that some of its branding (which includes playful spins on ethnic foods, such as “Trader Giotto,” “Trader Jose,” and “Trader Ming’s”) might have gone too far.

But this week, the company announced that it would not be removing the international food labels because the intentions behind them are not and never were racist. Rather, the brand variations are “an attempt to have fun with our product marketing,” the company said in a statement, which is exactly how they’ve been perceived by the vast majority of customers who shop at Trader Joe’s.

“Recently, we have heard from many customers reaffirming that these name variations are largely viewed in exactly the way they were intended,” the company added. “We continue our ongoing evaluation, and those products that resonate with our customers and sell well will remain on our shelves.”

A quick glance at the original petition condemning Trader Joe’s proves the company made the right call.

“The Trader Joe’s branding is racist because it exoticizes other cultures — it presents ‘Joe’ as the default ‘normal’ and the other characters falling outside of it,” reads the petition, which has been signed by more than 5,000 people.

But the author of the petition doesn’t stop there. She goes on to suggest that the company’s original name, Trader Joe’s, is also racist. Citing a book that allegedly inspired the company’s founder, Joe Coulombe, to found the store, a book that also happens to promote the “’noble

Comments are closed.