Super Bowl viewership plummets


Super Bowl LIII TV ratings have plummeted to a ten-year low, as the ratings have shown a 5% decline from Super Bowl LII last year. The overnight household rating was 44.9, which is the LOWEST since Steelers-Cardinals in 2009 which drew a 42.1 rating.


The lowest-scoring Super Bowl ever probably suffered a decline in television ratings, continuing a downward trend for the most-watched TV event of the year, according to preliminary figures from CBS Corp.

The Sunday-night championship, in which the New England Patriots defeated the Los Angeles Rams 13-3, drew an overnight rating of 44.9 on CBS’s flagship broadcast network. That would be the lowest rating since the 2009 Super Bowl between the Pittsburgh Steelers and the Arizona Cardinals tallied a 42.1.

Overnight figures often change with the reporting of the official ratings, which CBS is expected to release later Monday along with viewership numbers. And TV ratings alone don’t show the whole picture: More and more Americans now watch the game online.

Last year’s high-scoring Super Bowl, in which the Philadelphia Eagles toppled the Patriots, attracted 103.4 million viewers on Comcast Corp.’s NBC, or a 47.4 rating. That marked the lowest ratings in nine years.

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