Sports

NBA ALL-STAR Ratings Tank To Big Lows

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NBA All-Star Game ratings hit a record-low, but held up surprisingly well given the headwinds.

Sunday’s NBA All-Star Game, which included the Dunk Contest at halftime, averaged a combined 3.1 rating and 5.94 million viewers across TNT and TBS — down 24% in ratings and 18% in viewership from last year (4.1, 7.28M) and the lowest rated and least-watched edition of the game. [Related: NBA All-Star Game ratings history.]

Despite the low, the All-Star Game ranks as the highest rated NBA telecast of the season, edging ESPN and ABC’s Mavericks-Lakers Christmas Day game (3.0). It trails that game as the most-watched.

It also ranks as the most-watched non-football sportscast since last year’s World Series, topping the hours-delayed Daytona 500 last month (4.83M) and the final round of last year’s November Masters (5.59M).

Far worse numbers could have been expected under the circumstances.

The game had zero of the typical build-up, with no lead-in events on Friday or Saturday. It was a last-minute — and controversial — a… (Read more)

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