MSNBC Has Worst Day With Historic Viewership Declines, Election Night Meltdowns


MSNBC had a tough time on Tuesday with historic ratings declines followed by an evening of its hosts and pundits being ridiculed for a series of election night meltdowns and inaccurate claims.

October cable viewership was unveiled earlier in the day, indicating that Virginia Democratic gubernatorial candidate Terry McAuliffe’s loss isn’t the liberal network’s only reason to panic.

MSNBC finished October with its lowest-rated month among the advertiser-coveted demographic of adults age 25-54 since October 2015. It was also MSNBC’s worst month among the demo during the primetime hours of 8-11 p.m. since December 2015.

MSNBC had its smallest audience among total viewers from 9 a.m. through 5 p.m. on weekdays since January 2017.

“The 11th Hour With Brian Williams,” “All In With Chris Hayes,” “Andrea Mitchell Reports,” “The Beat with Ari Melber,” “The Last Word with Lawrence O’Donnell,” “Morning Joe,” MTP Daily” and “The Rachel Maddow Show” all set yearly lows in either total viewership, the key demo or both.

Some of MSNBC’s struggles programs had their worst performance in years, including “The Last Word” and “Morning Joe,” which both delivered the smallest audience among the coveted demo since 2015. “The Rachel Maddow Show” had its smallest demo audience since January 2016, and “The 11th Hour With Brian Williams” had its worst turnout of all time in the crucial category.

If MSNBC’s day couldn’t get any worse, the left-wing network became a laughingstock during its coverage when Rachel Maddow, Joy Reid and Nicolle Wallace had a hard time holding back their feelings on a rough night for Democrats.

Conservatives joked that watching MSNBC was a “treat” as the trio of liberal hosts spent much of the night making excuses and blaming GOP candidate Glenn Youngkin’s success on backlash to critical race theory, which they claim doesn’t exist.

Here are some of MSNBC’s most memorable moments:

Reid: ‘Education’ issue is ‘code’ for White parents who don’t want race taught in schools

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Reid called the issue of education a “code” for White parents who don’t want their children to be taught about race. Citing exit polling, Reid noted that while the coronavirus factored low on the issues most important to Virginia voters this election, education ranked high. Reid used air quotes when saying the word education.

The MSNBC host then called it “code for White parents who don’t like the idea about teaching about race.”

“Unfortunately, race is just the most palpable tool in the tool kit, used to be in the Democratic Party back in the day, when there were Dixiecrats,” she continued. “And now of the Republican Party, it just is powerful.”

Critics of Youngkin have tried to tie him to former President Donald Trump and dismiss widespread education-related concerns of parents in the state but Wallace, the GOP flack turned fanatically liberal pundit, managed to do both in one partisan rant.

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“He worshipped at the altar of Donald Trump … he did not really put much distance between himself and Donald Trump on the big lie or the deadly insurrection,” Wallace said. “So, I think that the real ominous thing, is that critical race theory, which isn’t real, turned the suburbs 15 points to the Trump-insurrection-endorsed Republican.”

Critical race theory, a curriculum which is based on the notion U. S. institutions are inherently racist, has become a hot button issue for parents concerned about what their children are learning in schools, with some claiming it unnecessarily divides students by race. The phrase appears on the state Department of E… (Read more)

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