Politics

Americans are Threatening to Boycott Hallmark. Here’s Why

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Hallmark was in a tricky spot.

And it looked like they were going to come down on the side of conservatism and traditional family values.

Until liberals started howling.

It didn’t take long for Hallmark to buckle, and ultimately reverse its decision to pull a commercial spot featuring a gay couple getting married.

Now the company risks a counter-boycott from conservatives.

Fox Business reports:

The Hallmark Channel, reversing what it called a “wrong decision,” said Sunday it will reinstate commercials featuring same-sex couples that it had pulled following a complaint from a conservative group.

The earlier decision by Crown Media, Hallmark’s parent company, to pull several ads for the wedding planning site Zola featuring two brides kissing at the altar had launched a storm of protest. Celebrities like Ellen DeGeneres and William Shatner criticized the move and the hashtag #BoycottHallmarkChannel was trending on Twitter at one point.

“The Crown Media team has been agonizing over this decision as we’ve seen the hurt it has unintentionally caused,” said a statement issued Sunday evening by Hallmark Cards CEO Mike Perry. “Said simply, they believe this was the wrong decision. … We are truly sorry for the hurt and disappointment this has caused.”

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