Goodyear Sinks As Trump Urges Boycott Over MAGA-Hat Ban


Goodyear Tire & Rubber Co. shares were under pressure Wednesday as President Trump called for a boycott of the company, after some employees said they were told they could wear Black Lives Matter apparel but not clothing with logos such as MAGA or Blue Lives Matter.

Shares of the Akron, Ohio-based tire manufacturer fell as much as 5.86% following the president’s tweet while rival Bridgestone Corp. was up 1.42%.

“Don’t buy GOODYEAR TIRES – They announced a BAN ON MAGA HATS,” Trump tweeted earlier Wednesday. “Get better tires for far less!”

The president’s tweet came after WIBW, based in Topeka, Kansas, reported a Goodyear employee highlighting the tiremaker’s zero-tolerance diversity policy as “discriminatory.” The guidelines were outlined in a slide that Goodyear’s corporate office had created, the employee said.

Goodyear claimed, however, that its policies had been mischaracterized and that it consistently had discouraged campaigning on company… (Read more)

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