You simply can’t get around the fact that a majority of Americans remain conservative.
And when you try to ram a liberal agenda down their throats, there will be a backlash.
In the political arena, that manifest in the election of Donald Trump as president, something that would have been deemed impossible a decade ago.
In the marketplace, doing the same is likely to run a company bankrupt.
That’s the direction that Gillette and its parent company, Procter & Gamble, were headed after going on a major liberal ad campaign last year.
The maker of popular shaving products last year effectively joined the #MeToo movement by airing an ad calling on its male customers to “shave their toxic masculinity.”
It followed that up with an ad featuring a dad teaching his transitioning female-to-male child how to shave.
The result?
Gillette posted a net loss of $5.24 BILLION in the fourth quarter of 2018. And that compared to a $1.89 billion profit for the same period the previous year.
Most of the nation remains conservative, and we aren’t going to tolerate celebrities or marketplace leaders shoving a liberal agenda down our throats.
It’s easy enough to boycott and hit them where it really hurts – their wallets.
Gillette learned that the hard way, and how now announced that it’s “shifting away from social issues.”
Smart thinking. Too bad they weren’t smart enough to avoid losing $5 billion.
As News.com.au finance editor Steven Chung stated: “Get woke, go broke.”
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