The only thing spookier than Halloween for CNN is the network’s freefalling viewership.
During the month of October, nearly every single program failed to average 1 million viewers, according to Nielsen data. This marks historic lows for the so-called “most trusted name in news.”
The only two exceptions during the 31 days were the 90-minute Biden town hall, which still came in third place behind Fox News and MSNBC averaging only 1.2 million viewers, and the 30-minute “Cuomo Prime Time” that aired immediately after with 1.1 million.
CNN averaged a devastating 480,000 in total day viewership in October, a whopping 76% drop from January amid the chaotic transition from President Trump to President Biden. Fox News averaged 1.4 million and maintained its total day viewership from earlier this year while MSNBC averaged 657,000 viewers in October, resulting in a 61% drop from January. The network lost 14% of its viewers from September.
CNN’s weeknight primetime lineup didn’t fare much better, averaging just 733,000, an astonishing 78% drop from January. MSNBC averaged 1.5 million viewers in primetime, losing over half of its audience since January. Meanwhile, Fox News dominated with 2.6 million viewers, marking only a 14% decrease from the turbulent weeks leading up to Biden’s inauguration.
“Cuomo Prime Time” was CNN’s most-watched program in October, which does not amount to much since its beleaguered anchor Chris Cuomo reached an average of just 807,000 viewers, losing 8% of his audience since September. Despite being the most popular show on CNN, “Cuomo Prime Time” had its worst month since it launched in 2017 and finished behind 15 Fox News and seven MSNBC programs.
CNN’s Cuomo suffered yet another uncomfortable news cycle after his brother, disgraced former Democratic New York Gov. Andrew Cuomo, was charged with a sex crime, which went unmentioned on “Cuomo Prime Time.”
Meanwhile, “Hannity” trounced its co… (Read more)
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