Howard Schultz, the CEO of Starbucks, took the spotlight after January’s inauguration when he announced his shocking plan to challenge President Trump’s immigration restrictions.
Schultz vowed to hire 10,000 refugees. But the scheme has backfired spectacularly.
The Daily Mail reports:
Howard Schultz, the current CEO of Starbucks, will step down from his role at the giant coffee chain next month.
The move comes after his vow to hire thousands refugees in response to President Donald Trump’s first travel ban appeared to hurt customer sentiment and dent their sales.
Trump supporters have called for a boycott of the chain since January 29, when Schultz vowed to hire 10,000 refugees over five years.
Schultz in a letter to employees said the promise of the American Dream was ‘being called into question’ and that ‘the civility and human rights we have all taken for granted for so long are under attack.’
Schultz is full of hot air.
America never was taking in large numbers of Middle East refugees, even under Obama.
Nor did Trump say he wouldn’t take any. Just that those who do come need to be vetted.
Schultz foolishly tried to play politics with his company, failing to realize that most of his customers either agree with Trump or don’t care one way or another.
And almost none of them want the place where they buy coffee to get involved in such political scuffles. That’s not why people go to Starbucks.
The reports didn’t go into much detail, but you can be sure Schultz faced a stern dressing down from Starbucks’ board of directors.