Department store chain Nordstrom got a harsh wake-up call after deciding to drop Ivanka Trump’s fashion line.
Like many other retailers, Nordstrom had been targeted by a liberal boycott campaign demanding that stores stop carrying brands associated with the Trump family.
Nordstrom issued a statement trying to claim that the move was simple business, that the Ivanka Trump brand hadn’t been selling.
But the real reason was quite obvious. And the timing just too conspicuous.
And there’s the fact that the Ivanka Trump brand is selling great everywhere else.
“The Ivanka Trump brand continues to expand across categories and distribution with increased customer support, leading us to experience significant year-over-year revenue growth in 2016,” Ivanka’s director of marketing, Rosemary K. Young, told Business Insider.
So, not only did Nordstrom lose a winning brand, it also risks turning away customers who aren’t interesting in its liberal politics, and just want to buy the best products out there.
Not to mention all the conservative customers who will now purposely avoid Nordstrom. And remember, that’s at least half of all Americans.